Types of personal information collected:
We may collect, store and use the following kinds of personal data:
(a) information about your visits to and use of this website;
(b) information that you provide to us for the purpose of registering with us and/or subscribing to our website services and/or email notifications.
Methods of Collecting Personal Information:
We may collect information in several different ways from our website:
We may collect information about your computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website’s usability, and for marketing purposes.
As an initial matter, you may browse our website without submitting any personal information. If you choose to take advantage of some of our specific products and services that are available only to registered users, however, you will be asked to register with us. As part of your registration, we may ask for personally identifiable information, such as your name, address, email address, birth date, gender, occupation, industry, and family. We keep all of your personally identifiable information in secure online and offline facilities. Once you register, your use of our website will no longer be anonymous and you will be able to take full advantage of the many specialized offerings on our Website.
In addition to registration, we may ask you for personal information at other times, including (but not limited to) when you request information about a product, request dealer information, enter a sweepstakes, contest, or promotion sponsored by us or one of our partners or you may provide us with personal information when you send us a letter or email message, such as if you report a problem with our Website or services. If you contact us, we may keep a record of that correspondence. From time to time, we also may ask users to complete surveys that we use for research purposes. Wherever we collect personal information, the information you provide will be subject to the terms of this Policy. In addition, we may use IP addresses to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use.
Finally, our sites also may contain links, advertisements, or other interactional tools to other websites that are operated by other companies or persons. We are not responsible for the Privacy Policies of other websites or third-party website functionality. This Policy statement only applies to information collected and maintained by us.
We may send a cookie which may be stored by your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to recognize your computer when you visit our website.
Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookie by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.) This will, however, have a negative impact upon the usability of many websites.
(1) Remind us of who you are and to access your account information (stored on our secured computers) in order to permit the tailoring of the Website to better match your interests and/or preferences. These cookies will be stored on your computer when you register or “Sign In” to one of our Website, and may be modified while you browse our sites or when you “Sign Out” from one of the sites.
(2) Estimate our audience size. Each browser accessing one of our Website is given a unique cookie that is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target our services and advertisements based on your interests and behavior.
(4) Measure certain traffic patterns, such as which areas of our Website you have visited and your visiting patterns. This information, however, is only gathered in aggregate form – that is, this aggregated information is not linked to any personal information that can identify any individual person. We use this research to understand how our users’ habits are similar or different from one another so that we can make each new experience on our sites a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our sites.
Use of My Information:
(a) improve your browsing experience by personalizing the website;
(b) send information (other than marketing communications) to you which we think may be of interest to you by post or by email or similar technology.
(c) send to you marketing communications relating to our business (or the businesses of carefully-selected third parties) which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications to be sent by calling us at (913) 432-7676.
(d) provide other companies with statistical information about our users – but this information will not be used to identify any individual user. We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.
In addition, we do research on our users’ demographics, interests, and behavior based on the information provided to us upon registration, during a promotion, from our server log files, or from surveys. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis and may be shared with advertisers or business partners.
Third Party Website:
The website contains links to other websites. We are not responsible for the privacy policies of third party websites.
Specifically, please be aware that our partners, advertisers, and other Websites that have links on our sites may collect personally identifiable information about you. The information practices of those partners, advertisers, and other Websites linked to our site is not covered by this Policy.
When you are on our Website and are asked for personal information, you are sharing that information with us alone, unless it is specifically stated otherwise. Some of our services, however, may be offered in conjunction with a partner company. In order to provide this cobranded service to you, it may be necessary for us to share your personal information with our partner company. For example, if you request information about a dealer in your geographical area, we may send your personally identifiable information to that dealer so that it can fulfill your request.
Many promotions may offer opportunities for you to request additional information from sponsors. By requesting more information, you give us permission to transfer your personal information to the sponsor so they can fulfill your request.
From time to time, you may request specific information about a product or you may be offered the opportunity to receive materials or special offers from third parties. If you opt to receive information from these third parties, we will share your name, address, telephone number if requested by you, and email address with them and our local representatives.
Third Party Data and Aggregated Data: Under confidentiality agreements, we may match user information with third-party data. Also, we disclose aggregated user statistics (for example, “45% of our users are female”) in order to describe our services to current and prospective partners, advertisers, and other third parties, and for other lawful purposes. As noted above, this aggregated information will not be linked to any personally identifiable information that can identify any individual person.
In addition, promotions that run on our Website also may be sponsored by companies other than us or may be cosponsored by us and another company. Some or all data collected during a promotion may be shared with the sponsor. If data from your entry will be shared, you will be notified prior to the time of data collection. You can decide not to participate in the promotion if you do not want to share your information.
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and
(d) to the purchaser or seller (or prospective purchaser or seller) of any business or asset which we are (or are contemplating) selling or purchasing.
Options Regarding Collection, Use, and Distribution of Information:
We may, from time to time, send you email regarding our products and services. In addition, if you indicated upon registration that you are interested in receiving offers or information from our partners and us, we may occasionally send you direct mail about products and services that we feel may be of interest to you. Only we (or companies with whom we contract and who agree to keep your information confidential) will prepare these direct mailings and only if you indicated that you do not object to receiving these offers.
On some of our promotions, we will ask for your email address in order to update you on your score, entries, and status in prize drawings. When you participate in these types of promotions, you automatically receive promotion-related email, unless you choose the no-email option that some promotions offer. Occasionally these promotion-related email messages may include targeted advertisements. You may also be required to provide personally identifiable information to collect your prize when you win one of our promotions or contests.
You also have choices with respect to cookies. By modifying your Internet browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you may be unable to use some of our services, including services that require registration in order to participate.
How We Protect Personal Financial Information:
Keeping your personal financial information private is vitally important to us.
Knowing that you use certain services or features may help us to offer you better and more relevant content and advertisements. But as with all personally identifiable information, we do not make this available to any third parties except as set forth in this Policy. Any user statistics that we may provide to prospective advertisers or partners regarding financial information are provided in the aggregate only and do not include any personally identifiable information linked to any individual user.
Security Precautions Regarding Loss, Misuse, or Alteration of Information:
Your account information on our Website is password-protected so that you and only you have access to this personal information. Therefore, we recommend that you do not divulge your password to anyone and that you chose a password that only you know. We will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also remember to sign out of your account and close your browser window when you have finished your visit to our Website. These practices will help ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place such as a library or Internet cafe. If you use a public computer, you may also wish to delete any temporary or other files that may have been created during your visit on our sites.
Unfortunately, it is not possible for data transmissions over the Internet or wireless networks, or for any security precautions, to be guaranteed 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.
Children and Privacy:
The safety of children is very important to us. We maintain general audience Website that are designed for use by adults and that comply with the Children’s Online Privacy Protection Act. Specifically, we do not knowingly collect information from users under age 18.
We encourage parents to create a safe place for Children on the Internet. Parental control protections (such as computer hardware, software or filtering services) are commercially available that may assist parents in limiting access to content that may be harmful to minors. We also encourage parents to monitor their child’s use of the Internet and teach them not to disclose any personally identifiable information (including their age, appearance, school, grade, etc.) about themselves in emails, chat rooms, or on other sites, except with your knowledge and approval.
Additional Information About Us:
Our website is owned and operated by Brill Eye Center, L.L.C. For more information about Brill, please visit our company’s website.
Brill Eye Center, LLC Notice of Privacy Practices
Per KHIE Policies and Procedures 02: Patient Notice and Restrictions on Access, “A Participant that is required under 45 C.F. R. 164.520 to maintain a Notice of Privacy Practices (“NPP”) shall revise the NPP provided in the State of Kansas at least thirty (30) days prior to the Participants “go live” date with an approved HIO to include a provision substantially similar to the notice” below.
Your Rights Regarding Electronic Health Information Exchange
As explained above, health care providers and health plans may use and disclose your health information without your written authorization for purposes of treatment, payment, and health care operations. Until now, providers and health plans have exchanged this information directly by hand-delivery, mail, facsimile, or e-mail. This process is time consuming, expensive, not secure, and often unreliable.
Electronic health information exchange, or HIE, changes this process. New technology allows a provider or a health plan to submit a single request through a health information organization, or HIO, to obtain electronic records for a specific patient from other HIE participants.
An organization known as the Kansas Health Information Exchange, or KHIE, regulates HIOs operating in Kansas. Only properly authorized individuals may access information through an HIO operating in Kansas, and only for purposes of treatment, payment, or health care operations.
Under Kansas law, you have the right to decide whether providers and health plans can access your health information through an HIO. You have two choices. First, you can permit authorized individuals to access your electronic health information through an HIO for treatment, payment, or health care operations only. If you choose this option, you do not have to do anything.
Second, you can restrict access to all of your electronic health information through any HIO operating in Kansas with the exception of access by properly authorized individuals as needed to report specific information as required by law (for example, reporting of certain communicable diseases or suspected incidents of abuse).
If you wish to restrict access, you must complete and submit the required form to KHIE. You must provide specific information needed to put your requested restrictions in place. The form is available at http://www.khie.org. You cannot request restrictions on access to certain information and permit access to all other information; your choice is to permit access to all of your information or restrict access to all of your information.
For your protection, each request is subject to verification procedures which may take several days to complete. Your failure to provide all information on the required form may result in additional delay.
Once your request has been processed, your electronic health information no longer will be available through HIOs operating in Kansas except for mandatory reporting requirements. You may change your mind at any time and permit access by submitting another request to KHIE.
Please understand your decision to restrict access to your electronic health information through an HIO will limit your health care providers’ ability to provide the most effective care for you. By submitting a request for restrictions, you accept the risks associated with that decision.
If you have questions regarding electronic health information exchange or HIOs, please visit http://www.khie.org for additional information.
Your decision to restrict access to your electronic health information through an HIO does not impact other disclosures of your health information. Providers and health plans may continue to share your information directly through other means (such as by facsimile or secure e-mail) without your specific written authorization.